The best products don’t focus on features, they focus on clarity. Problems should be fixed through simple solutions, something you don’t have to configure, maintain, control. The perfect solution needs to be so simple and transparent you forget it’s even there.

The best products don’t focus on features, they focus on clarity. Problems should be fixed through simple solutions, something you don’t have to configure, maintain, control. The perfect solution needs to be so simple and transparent you forget it’s even there.

Jon Bolt, Complexity and User Experience