So I got to design holiday cards that were to be sent to customers and friends of my company. The requirements were to make branding blend in nice and don’t use Christian symbols, cause our customers are not only Christian/Catholic and we didn’t want to hurt somebody’s feelings. Anyway, it was my first print work since my old business cards, so it was quite a challenge, to be honest.
For the branding, I didn’t want to expose logo that much, so I decided to make our branding font and colours more visible than the logo itself. One of our branding colours is pure cyan, so it fitted perfectly for winter-themed postcard. I also used winter-themed illustration of snowflake, since I thought things like Christmas tree would be too Christian (did I mentioned already that sometimes “political correctness” makes me sick?)
Anyway, when I look at it now, I think I could’ve aligned the text, logo and tagline a bit better, but overally I’m quite happy with the result. Any thoughts from your side?
It’s not so much a matter of political correctness as simply inaccurate to wish a Jewish client “Merry Christmas” when in fact you mean “Happy Chanukah.”